Rynda Laurel has an extensive background in the music, entertainment, brand, and online space. She has helped expand and monetize numerous careers, companies, and ventures by focusing on the core strengths of a project then generating new opportunities for discovery and growth. Her network is vast, and she has a knack for combining creative concepts with the right partners to get executable results.
Working directly with content creators, brands and intellectual properties for over 25 years in various aspects gives her a unique, multifaceted view of the business. In an ever-changing landscape, her tenure at major record labels, artist management firms, motion picture studios, interactive advertising agencies, international tech companies and consumer brands make her a valuable asset across the board. She has worked with hundreds of music artists from developing acts to well respected niche artists to multi-platinum, Grammy-winning, Rock and Roll Hall of Fame inductees.
Rynda is a sought-after moderator, speaker, and curator at international conferences such as SXSW, MIDEM, CMJ, CMW, Silicon Beach, and Digital LA. She also works with a number of charitable organizations including MusiCares MAP Fund and Sweet Relief.
In 2018, Rynda launched VRYeveryday a wellness brand with a mission to help support emotional wellbeing, mental health and biochemical recovery using nutrition, supplements and various wellness modalities.
With her diverse background, Rynda is a sought after consultant and currently works with a select number of clients. She looks for innovative, like-minded lifestyle brands, content creators, artists, experiential events and creative companies with whom to partner.
Chuck D & Public Enemy
Greg Dulli & The Afghan Whigs
The Smashing Pumpkins
Tom Rothrock/Bong Load Records
Christopher Thorn (Blind Melon) & Sonny Boy Thorn
Dave Bassett (songwriter/producer)
Jack Grisham (artist/author)
Danny Bland (author)
Brian Solis (speaker/author SXSW 2013, 2015)
Russell Brand (SXSW 2015)
Another Century Records and Artists including: IRONTOM, Radkey, The Fame Riot, The Picturebooks, The Unlikely Candidates, The Wrecks, Varsity Week, Lovely the Band.
Academy for Addiction and Mental Health Nutrition
Joshua Tree Retreat Center
Tv4Entertainment (MCN: Music On Demand, DocComTV, Motorland, Astrologyzone, McKenna)
Vegas Music Summit
Sweet Relief Musicians Fund
Alliance for Addiction Solutions
In addition to participating in various conferences as a panelist, our founder, Rynda, has curated multiple panels and presentations for SXSW, MIDEM, SXSWV2V, Canadian Music Week, Digital Entertainment World, Silicon Beach, Digital LA, Music 4.5, CMJ, Vegas Music Summit and more. Bookings for panels include top-notch executives as well as influencers such as Brian Solis and talent such as Russell Brand and Chuck D. Rynda creates panels and interviews on a variety of subjects and matches the panelists with the content to create compelling interaction.