Rynda presenting @ MIDEM 2013: Marketing – Fan-to-Fan Marketing for Artists & Brands

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Today’s marketing strategies must go beyond the direct-to-fan model for maximum impact. Artists and brands can expand reach by working with and inspiring fans to share and communicate their vision. Various methods can be used to maximize engagement within a fanbase while also expanding the reach to new fans. Discover how innovative ideas, cross marketing among platforms, working with startups, and building strong communities can help you set up a successful fan-to-fan marketing strategy.

Midem 1

 

midem 2

 

Presenting at MaMA International Music Event: Tools for Artists

Heading to Paris to speak at MaMA Music!

I will be presenting:

“HOW TO” WORKSHOPS

offered by af83média, web agency

Our HOW TO tutorials are a simple and accurate explanation of the latest web applications.

We help teach both novice and expert to gain a better understanding of the tools available

HOW TO use web-based tools synergistically for Social Media Marketing, Content Curation and Community Management.

Friday October 15th, from 2.30pm to 3.15pm, Elysée Montmartre, English-speaking workshop

HOW TO manage and measure your presence on the web:

Audience measurement, e-reputation, buzz and interaction with communities.

Saturday October 16th, from 12.30am to 1.15pm, Elysée Montmartre, English speaking workshop

Workshop realised by Rynda Laurel, COO af83inc, International Strategy af83 & af83média

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