As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it’s physical glory. Interesting stories, innovative ideas and visual content demands a physical component. Rynda Laurel (curator) will discuss the topic with Chuck D (Public Enemy/Enemy Books) and Awful Things & In Case We Die Author Danny Bland (Subpop, Fantagraphics) and maybe a surprise guest or two.
Where do you start? How to motivate and get to the end product.
How easy is it to publish a book – digital or physical?
How and why to come up with innovative content ideas. (Like a haiku photo book?)
Why partnerships with art galleries, fan funding, crowd sourced books, and collaborations are the future.
How and why are record labels getting into the act? (Like Subpop and Third man Books)
~Rynda Laurel, @rynda, Creative Executive (Moderator)
~Marsha Collier, Social Media Commerce for Dummies, Author
~Jason Okuma, JATI, Founder and CEO
~Calvin Lee, Mayhem Studios, Designer and Brand Strategist
Join our panel where local social media influencers, who personally have more than 200,000 combined Twitter followers, will share tactical social media tips that startups and small businesses can use to promote their brand, build buzz, and engage customers. Startups and entertainment projects typically don’t have large budgets for marketing and PR, so many use social media tools including Facebook, Twitter, Instagram and more to build their brand, reach new and existing customers, do customer service, and engage communities. Speakers will give practical hands on tips on how to best use Twitter, Instagram, Facebook, LinkedIn and other social media tools with direct applications for your startup or indie project.
Breaking and Marketing An Artist In a World of Social
As the latecomers jump onboard the social bandwagon, many trailblazers are speculating that the boat has sailed. Social media platforms are often seen as the tool to enable music discovery, sales, and grow a fan base. Can others prove a surprise album release successful with zero advertising and just a couple of tweets like Beyoncé? Do social tools and marketing “gimmicks” work for an artist on the cusp of breaking in the music industry, or are they relevant mostly to those that are established?
This panel of social, artist marketing, and fan experts will dig in to the key issues and considerations for artists at all levels in their social and online marketing strategies.
Moderator: Rynda Laurel
Antti Silventionen (Music Kickup)
James Trauzzi (Last Gang Records)
Julie Yannatta (Sandbag)
Kavi Halemane (The Collective)
Keith Hagan (SKH Music)
We know the obvious – a fan can’t buy a ticket if they don’t know about a show. With the impact of traditional advertising shrinking and many marketing budgets almost non-existent, social media is a great and affordable tool to promote shows and tours. Social Media and Live Events are a crucial relationship not just for ticket sales, but for the ability to react, get information, and for the growth of both the event and the artist(s) involved. This panel will discuss the roles the promoter and artist’s team are responsible for, and the challenges to engaging fans on social before, during, and after a live show.
Moderator: Steve Daly
Chris Campbell (Global Spectrum/Budwiser Gardens)
Ian Noble (City Parks Foundation)
Lindsay Hyslop (Universal Music Canada)
Nick Huper (ICS Festival Service GMBH)
Pat Sandrin (Evenko)
Artists, managers and marketers embrace and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions galore and the 90’s being considered “classic” there is a movement towards reactivating, reuniting and reinvigorating fanbases. Yes, there are “built in” fans out there, but how do you find them? How do you engage them? How do you keep them coming back? There are strategic steps to this process based on the psycho-graphics of the fan and their relationship with technology.
Shake It Up: Music Video Strategies for Promotion and Monetization Moderator
From Gangnam Style to Harlem Shake, the unexpected viral success of music videos is having an impact on how the medium is viewed as a promotional and monetizable tool. Recognizing that YouTube plays a vital role in defining hit songs often ahead of radio, Billboard now incorporates data on YouTube views as one of three metrics used to calculate the Billboard Hot 100 chart. This panel will discuss the importance of online video as a promotional and monetizable tool for the music industry.
Panelists: Cathal Furey, Founder and CEO, FanFootage Alexis Giles, Co-Founder and VP of Business Development, MOX Kavi Halemane, EVP, Digital, The Collective J Scavo, SVP, Interactive Marketing, e-Commerce & Fan Services, Warner Bros. Records
Rynda will be a tech talent judge for the Talenthouse Tech Zulu Hackathon!
Friday, June 7, 2013 at 6:00 PM
– to –
Saturday, June 8, 2013 at 11:30 PM (PDT)Talenthouse HQ
8810 Melrose Avenue
West Hollywood, CA 90069
As creators, developers, and hackers, we love a good challenge and even more so with time restrictions. We also enjoy spending weekends in front of the computer working on new projects or building the next mobile app. It’s our fuel. Myself included. The West Hollywood based team over at Talenthouse feels the same way. With us all in agreement on how we enjoy spending our weekends, there’s only one thing to do…hackathon!We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. The event will focus on solutions driving creative discovery and sharing of art. Talenthouse will be opening up their platform containing over 20 million pieces of creative to assist participants in their development.The hackathon will take place the evening of June 7th & all day June 8th at the amazing Talenthouse offices in West Hollywood. After a weekend of hacking we’ll have awards for the best/most exciting projects selected by an all-star cast of judges. This is Hollywood after all people.
June 7th – Friday – Day 1
6:00 pm Dinner & Networking
7:00 pm Welcome & Speakers
8:00 pm Team Formation
11:00 pm Time For Rest
June 8th – Saturday – Day 2
7:00 am Wake-up! Breakfast Time!
12:00 pm Lunch
5:00 pm Final 60-Min Mark
6:00 pm Dinner & Presentations
7:30 pm Judging and Awards
Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers. Artists always retain ownership of their own work using Talenthouse as a platform to collaborate, grow their audience and monetize their work. Brands choose Talenthouse to engage in a dialogue with consumers in an entertaining, relevant and credible context.
Talenthouse is where artists and brands engage to build an authentic community that rewards creativity and unlocks the value of collaboration.