SXSW 2014 PANEL PICKER INFORMATION & SUPPORTING MATERIALS:
TITLE: Now and then. New tech and established artists
DESCRIPTION: Among the music community there are artists, managers and marketers that have been at this for years. In order to evolve they have embraced and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions galore and the 90’s being considered “classic” there is a movement towards reactivating, reuniting and reinvigorating fanbases. Yes, there are “built in” fans out there, but how do you find them? How do you engage them? How do you keep them coming back? There are strategic steps to this process based on the psycho-graphics of the fan and their relationship with technology. This panel brings with it the experience of working with iconic, classic and well respected artists including The Doors, Janis Joplin, Kiss, Matchbox Twenty, Public Enemy, Smashing Pumpkins, Bad Religion, Social Distortion, Otis Redding, The Afghan Whigs, Toto and numerous others. Not to be missed.
Rynda Laurel, Founder CEO 1968media LinkedIn (moderator)
Jeff Jampol, President of JAM Inc. LinkedIn
Nick Lippman, VP Lippman Entertainment LinkedIn
Jason Feinberg, Vice President Digital, Epitaph Records LinkedIn
James Blades, Manager, McGhee Entertainment LinkedIn