Breaking and Marketing An Artist In a World of Social
As the latecomers jump onboard the social bandwagon, many trailblazers are speculating that the boat has sailed. Social media platforms are often seen as the tool to enable music discovery, sales, and grow a fan base. Can others prove a surprise album release successful with zero advertising and just a couple of tweets like Beyoncé? Do social tools and marketing “gimmicks” work for an artist on the cusp of breaking in the music industry, or are they relevant mostly to those that are established?
This panel of social, artist marketing, and fan experts will dig in to the key issues and considerations for artists at all levels in their social and online marketing strategies.
Moderator: Rynda Laurel
Antti Silventionen (Music Kickup)
James Trauzzi (Last Gang Records)
Julie Yannatta (Sandbag)
Kavi Halemane (The Collective)
Keith Hagan (SKH Music)
We know the obvious – a fan can’t buy a ticket if they don’t know about a show. With the impact of traditional advertising shrinking and many marketing budgets almost non-existent, social media is a great and affordable tool to promote shows and tours. Social Media and Live Events are a crucial relationship not just for ticket sales, but for the ability to react, get information, and for the growth of both the event and the artist(s) involved. This panel will discuss the roles the promoter and artist’s team are responsible for, and the challenges to engaging fans on social before, during, and after a live show.
Moderator: Steve Daly
Chris Campbell (Global Spectrum/Budwiser Gardens)
Ian Noble (City Parks Foundation)
Lindsay Hyslop (Universal Music Canada)
Nick Huper (ICS Festival Service GMBH)
Pat Sandrin (Evenko)