As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it’s physical glory. Interesting stories, innovative ideas and visual content demands a physical component.
Hashtags #sxsw #BooksMatter
Marc Gerald @TheAgencyGroup
Consider the recent surge in vinyl sales, and how book publishers could take a cue from the record business to apply savvy tactics to ensure that physical books find their audience. On Friday, March 20 at the SXSW Music Conference, a compelling group of speakers will speak on the panel Books Are The New Vinyl.
Rock & Roll Hall of Famer Chuck D continues to stir up culture via rap, public speaking and writing.Danny Bland has shared his unvarnished tales of life on the road in In Case We Die and I Apologize In Advance For The Awful Things I’m Gonna Do. Noted English singer-songwriter Frank Turner is currently assembling a memoir of his touring stories. Artist manager and SXSW veteran Rynda Laurelmoderates and literary agent Marc Gerald rounds out the panel.
Books offer distinct joys as physical objects. The visual and sensory experience are unique and important. Explore the topic further at SXSW Music – today, Friday, February 13, the final day toregister before rates increase to full price.
Andy Flynn is the creator of The Daily Chord, a collection of pertinent stories from the worlds of music.
Frank Turner photo courtesy of the speaker
Chuck D photo Jesse Knish
As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it’s physical glory. Interesting stories, innovative ideas and visual content demands a physical component. Rynda Laurel (curator) will discuss the topic with Chuck D (Public Enemy/Enemy Books) and Awful Things & In Case We Die Author Danny Bland (Subpop, Fantagraphics) and maybe a surprise guest or two.
Where do you start? How to motivate and get to the end product.
How easy is it to publish a book – digital or physical?
How and why to come up with innovative content ideas. (Like a haiku photo book?)
Why partnerships with art galleries, fan funding, crowd sourced books, and collaborations are the future.
How and why are record labels getting into the act? (Like Subpop and Third man Books)
I DIG tweeting thought AND culture on this thing. It amazesme how so many people waste this great connect of technology #twidiot#noTwidiot
Thin line between a mogul and a mongrel.
@ Mr. Chuck D
I am no Twidot, I refuse to be a Twidiot.
Fight The Power . Technology of the worldwide connection of likemindedness is unraveling the power of governments as we know it.Thus Governments of all types will resort to caveman like mass bloodshed to maintain control over human beings. If there was a millennium revolution . Check the historical record…check the prison and military agendas. Govts will do anything…FTP
“Mama said knock you out,” LL Cool J once quipped, and if you want him to rap those historic fighting words during South by Southwest in Austin, Texas, all you have to do is tweet.The rapper — along with Public Enemy, Ice Cube and Doug E. Fresh — are headlining Doritos‘ interactive concert on March 14. Twitter engagement from concertgoers and fans watching the live stream remotely will affect the outcome of the opening act, special effects, onscreen visuals and the encore song, Doritos exclusively told Mashable.
Hashtag #BoldStage will power the interactivity on Doritos’ concert stage, which is a 62-foot vending machine with a four-story LCD screen that will encourage people to tweet and showcase their photos. The infographic below explains exactly how to participate.
For example, three up-and-coming artists (Devin Miles, Seth Sentry and Snow Tha Product) will battle right before the main event to become the show’s opening act. To win, they have to attract the most #BoldStage tweets with the one song they get to perform.
The hashtag will influence LL Cool J’s encore number, what photos appear on the LCD screen and when smoke, lasers, pyro, balloons, confetti and beach balls will be used.
Doritos will stream the show on Facebook, while Mass Relevance will calculate tweets.
During the concert, Doritos will launch its first global marketing campaign — “For the Bold” — which will purportedly give the brand a new image. The rebranding includes redesigned packaging.
“We’ll be using the four-story screen to unveil the look and feel,” Ram Krishnan, vice president of marketing at Frito-Lay, told Mashable. “We’ll also launch new TV ads.”
How Mass Relevance Will Calculate Your Tweets
“The Mass Relevance platform has firehouse access to Twitter’s API, which means that all Twitter content that is sourced through the Mass Relevance is happening in real-time,” Mass Relevance CEO Sam Decker said. “Reporting built into the platform gives insight into how many tweets per minute are occurring based on the keywords, hashtags, users, et cetera, that the brand is using as criteria to filter and display content.”