Thanks again to the many women who shared their insights and experience at Silicon Beach Fest in June. Approximately 1 in 3 of the more than 350 speakers at SBF were women, which has gotta be a record for a tech conference. And this is most likely the largest number of women to speak at an LA startup tech event.
The Women’s Track doubled from four all-women panels planned initially, up to eight, thanks to the interest of more women who wanted to get involved: VCs and Investors, Women Founders, Fundraising form a Female Perspective, Women Developers, How to Get More Women Into Tech, PR for Startups, Politics and Social Media, Building a Business around Moms.
-Kevin Winston – Digital LA
Silicon Beach Fest Summer 2014
Meet Local Social Media Influencers
June 20th at 4:00 pm
General Assembly Santa Monica
~Rynda Laurel, @rynda, Creative Executive (Moderator)
~Marsha Collier, Social Media Commerce for Dummies, Author
~Jason Okuma, JATI, Founder and CEO
~Calvin Lee, Mayhem Studios, Designer and Brand Strategist
Join our panel where local social media influencers, who personally have more than 200,000 combined Twitter followers, will share tactical social media tips that startups and small businesses can use to promote their brand, build buzz, and engage customers. Startups and entertainment projects typically don’t have large budgets for marketing and PR, so many use social media tools including Facebook, Twitter, Instagram and more to build their brand, reach new and existing customers, do customer service, and engage communities. Speakers will give practical hands on tips on how to best use Twitter, Instagram, Facebook, LinkedIn and other social media tools with direct applications for your startup or indie project.
Music: Tech A&R
With so many music apps and streaming services available, what new opportunities can the startups of tomorrow present artists and fans while attracting listeners and consumers? Much like A&R reps look for talent, performance and the live experience for an artist, we look for a perfect combination of purpose, functionality and user experience for a music startup.
Rynda Laurel (moderator)1968media Founder/CEO@rynda
Scott PerrySperry Media Founder@scottperry
Some of the panel hubs featured were the Startup Hub, Leadership Hub, Hollywood Hub, Branding/Ad Hub and Hollywood Trek. Fest attendees and speakers included invited celebrities, start-ups, VCs, movie and music studio execs, agencies, fashion, content creators, artists, social media gurus, developers, and more that traveled from all over the country to Southern California.
The Music: Discovery and Social Media Panel included Rynda Laurel (1968 Media, Digital Manager, Smashing Pumpkins), Andrew Mains (Mobile Roadie COO), Lindsay Gabler (The Grammys, Social Media), Ricardo Diaz (TBWA/Chiat/Day, Director, Creative Technology) and Thomas Ford (Soundrop, US Ambassador.) The group debated the best ways to create a new experience for music fans through social media and live events. Another hot topic was whether artists should give music away for free to attract audiences to live events or protect their IP online.
This music panel was interactive, and took a poll about how people find music, and many raised hands for Spotify, Pandora, and Tumblr. Lindsay Gabler, The Grammys, spoke about their most recent awards show that was the biggest social media event ever, “This past campaign was huge in terms of our mobile strategy. Grammy Live is a 3-day live streaming of all Grammy coverage. We had our iPhone app, the iPad app, basically wherever you want to experience the Grammys or music, we’re there. And that’s how we look at everything.”
Read rest of article here: Silicon Beach Fest Showcases Southern California’s Digital Innovation
Congrats to everyone who participated in this first Silicon Beach Fest. And big shout out to Kevin Winston (Digital LA Founder and former Fox Interactive Media/MySpace co-worker) and the 150 volunteers on your huge success. For more digital entertainment panels and events in Southern California, visit http://digitalla.net
Another great Earth Day Panel with Digital LA and Kevin Winston. Thanks for letting me co-host once again!
Follow DigitalLA.net for all events.
Here are some events I am involved with this month. Hope to see you there!