I DIG tweeting thought AND culture on this thing. It amazesme how so many people waste this great connect of technology #twidiot#noTwidiot
Thin line between a mogul and a mongrel.
@ Mr. Chuck D
I am no Twidot, I refuse to be a Twidiot.
Fight The Power . Technology of the worldwide connection of likemindedness is unraveling the power of governments as we know it.Thus Governments of all types will resort to caveman like mass bloodshed to maintain control over human beings. If there was a millennium revolution . Check the historical record…check the prison and military agendas. Govts will do anything…FTP
“Mama said knock you out,” LL Cool J once quipped, and if you want him to rap those historic fighting words during South by Southwest in Austin, Texas, all you have to do is tweet.The rapper — along with Public Enemy, Ice Cube and Doug E. Fresh — are headlining Doritos‘ interactive concert on March 14. Twitter engagement from concertgoers and fans watching the live stream remotely will affect the outcome of the opening act, special effects, onscreen visuals and the encore song, Doritos exclusively told Mashable.
Hashtag #BoldStage will power the interactivity on Doritos’ concert stage, which is a 62-foot vending machine with a four-story LCD screen that will encourage people to tweet and showcase their photos. The infographic below explains exactly how to participate.
For example, three up-and-coming artists (Devin Miles, Seth Sentry and Snow Tha Product) will battle right before the main event to become the show’s opening act. To win, they have to attract the most #BoldStage tweets with the one song they get to perform.
The hashtag will influence LL Cool J’s encore number, what photos appear on the LCD screen and when smoke, lasers, pyro, balloons, confetti and beach balls will be used.
Doritos will stream the show on Facebook, while Mass Relevance will calculate tweets.
During the concert, Doritos will launch its first global marketing campaign — “For the Bold” — which will purportedly give the brand a new image. The rebranding includes redesigned packaging.
“We’ll be using the four-story screen to unveil the look and feel,” Ram Krishnan, vice president of marketing at Frito-Lay, told Mashable. “We’ll also launch new TV ads.”
How Mass Relevance Will Calculate Your Tweets
“The Mass Relevance platform has firehouse access to Twitter’s API, which means that all Twitter content that is sourced through the Mass Relevance is happening in real-time,” Mass Relevance CEO Sam Decker said. “Reporting built into the platform gives insight into how many tweets per minute are occurring based on the keywords, hashtags, users, et cetera, that the brand is using as criteria to filter and display content.”
1968media clients Public Enemy and Greg Dulli are part of the newest feature for Soundrop. We created our own playlist at the same time! (why not?)
About Soundrop & 1968media: #LittleParties4Dulli: Last May we organized an online Birthday Party for Greg Dulli called #littleparties4Dulli on Soundrop so fans could listen to his music all day while chatting. The superfans did this every year in their private chat room so we decided to make it more social for all fans to participate. We used multiple platforms including Facebook, Twitter and Instagram, but the most fun was in Soundrop. After the party, the fans asked if we could keep the room up so we did, it became the official Greg Dulli listening channel on Spotify and now… on Facebook. Listen now!
Public Enemy: Chuck D will be doing a chat in the Public Enemy room in the next few weeks. Listen to PE here.
We believe Soundrop (an artist’s listening room with chat) is the perfect place for fans to gather to get to know each other better and listen to music they love. Eventually Brands and Celebs and Influencers will be curating their own rooms.
ALSO OF NOTE – if fans listen on Soundrop/Spotify instead of their own collection, the artist gets royalties & it helps spread the message. Win win for Fans and Artists.
Iconic artists help their fans connect through music with Soundrop in Facebook
Cannes, France and Oslo, Norway – January 28, 2013 – Popular social listening service Soundrop today brought its listening rooms to the world’s most popular social network, Facebook. For the first time, everyone can listen to their favorite artists while chatting with their friends and other fans right on an artist’s Facebook page.
Many artists have already used Soundrop rooms to engage their fanbase while accelerating their Spotify traffic. Today, they can engage their fans with Soundrop in Facebook while at the same time accelerating their video traffic. You can see Soundrop on the Facebook pages of some of the world’s top artists and labels including:
Matisyahu, who will chat live with his fans January 29th (12:30 PM EST / 5:30 PM GMT)
Delphic, who will chat live with fans on January 31st (2 PM EST / 7 PM GMT)
MC Lars, who will chat live with fans on February 1st (3PM EST / 8 PM GMT)
Owl City. Adam will chat live with fans on February 4th (2PM EST / 7PM GMT)
Dan Deacon, who will live chat with his fans on February 5th
Devlin, who will chat live with fans on February 6th
A Soundrop room embedded on Facebook is the exact same room found in the popular Soundrop app on Spotify. Voting, chatting and playback is all synchronized in real-time. What one person writes in the Soundrop room on Facebook is what another person sees in the room on Spotify. When someone votes up a track, the playlist changes for everyone, no matter where they use Soundrop.
Playback in the Soundrop Facebook app is handled by VEVO and YouTube. Together, the Facebook app and Spotify app ensure that fans everywhere can enjoy an engaging social experience around their favorite artists and connect with fans from around the world.
“We’re excited to make Soundrop available in the main place where artists connect with their fans,” said Inge Andre Sandvik, CEO, Soundrop. “Whether you want to use VEVO and YouTube or Spotify as your music service, Soundrop has you covered. We streamed more than 500 million tracks last year in Spotify, and now we’re excited to help artists accelerate their video traffic by bringing our same addictive social music service to Facebook.”