SXSW 2015 Books Are The New Vinyl w/ Rynda, Chuck D & Danny Bland!

SXSW 15 Books Rynda Chuck DannyBooks are the new vinyl.

As the digital age sucks more and more books into your iPad or Kindle, the need to have the physical in front of you that you can touch and feel and look at becomes an obsession. Yes, we want e-books and audio books, but just as the resurgence of vinyl has created a new cult status, so will the printed book, beautiful in all it’s physical glory. Interesting stories, innovative ideas and visual content demands a physical component. Rynda Laurel (curator) will discuss the topic with Chuck D (Public Enemy/Enemy Books) and Awful Things & In Case We Die Author Danny Bland (Subpop, Fantagraphics) and maybe a surprise guest or two.

 

awful things 456x456Topics Covered:

Where do you start? How to motivate and get to the end product.

How easy is it to publish a book – digital or physical?

How and why to come up with innovative content ideas. (Like a haiku photo book?)

Why partnerships with art galleries, fan funding, crowd sourced books, and collaborations are the future.

How and why are record labels getting into the act? (Like Subpop and Third man Books)

 

 

 

 

 

Who says there aren’t Women in Tech? Not Silicon Beach Fest

10500275_10152542658245269_2557514044041664909_nThanks again to the many women who shared their insights and experience at Silicon Beach Fest in June. Approximately 1 in 3 of the more than 350 speakers at SBF were women, which has gotta be a record for a tech conference. And this is most likely the largest number of women to speak at an LA startup tech event.

The Women’s Track doubled from four all-women panels planned initially, up to eight, thanks to the interest of more women who wanted to get involved: VCs and Investors, Women Founders, Fundraising form a Female Perspective, Women Developers, How to Get More Women Into Tech, PR for Startups, Politics and Social Media, Building a Business around Moms.

-Kevin Winston – Digital LA

Rynda Moderating SBF Social Media Influencers Panel

2014 Silicon Beach Fest Summer

Silicon Beach Fest Summer 2014
Moderator

Meet Local Social Media Influencers
June 20th at 4:00 pm
General Assembly Santa Monica

PANELISTS:
~Rynda Laurel, @rynda, Creative Executive (Moderator)
~Marsha Collier, Social Media Commerce for Dummies, Author
~Jason Okuma, JATI, Founder and CEO
~Calvin Lee, Mayhem Studios, Designer and Brand Strategist

Join our panel where local social media influencers, who personally have more than 200,000 combined Twitter followers, will share tactical social media tips that startups and small businesses can use to promote their brand, build buzz, and engage customers. Startups and entertainment projects typically don’t have large budgets for marketing and PR, so many use social media tools including Facebook, Twitter, Instagram and more to build their brand, reach new and existing customers, do customer service, and engage communities. Speakers will give practical hands on tips on how to best use Twitter, Instagram, Facebook, LinkedIn and other social media tools with direct applications for your startup or indie project.

2 Panels at Canadian Music Week, Social and More Social.

Screen Shot 2014-08-28 at 10.30.47 PM Breaking and Marketing An Artist In a World of Social

Moderator

As the latecomers jump onboard the social bandwagon, many trailblazers are speculating that the boat has sailed. Social media platforms are often seen as the tool to enable music discovery, sales, and grow a fan base. Can others prove a surprise album release successful with zero advertising and just a couple of tweets like Beyoncé? Do social tools and marketing “gimmicks” work for an artist on the cusp of breaking in the music industry, or are they relevant mostly to those that are established?

This panel of social, artist marketing, and fan experts will dig in to the key issues and considerations for artists at all levels in their social and online marketing strategies.

Moderator: Rynda Laurel

Panelists:
Antti Silventionen (Music Kickup)
James Trauzzi (Last Gang Records)
Julie Yannatta (Sandbag)
Kavi Halemane (The Collective)
Keith Hagan (SKH Music)

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Screen Shot 2014-08-28 at 10.31.01 PMLive Shows & Social Media

We know the obvious – a fan can’t buy a ticket if they don’t know about a show. With the impact of traditional advertising shrinking and many marketing budgets almost non-existent, social media is a great and affordable tool to promote shows and tours. Social Media and Live Events are a crucial relationship not just for ticket sales, but for the ability to react, get information, and for the growth of both the event and the artist(s) involved. This panel will discuss the roles the promoter and artist’s team are responsible for, and the challenges to engaging fans on social before, during, and after a live show.

Moderator: Steve Daly

Panelists:
Chris Campbell (Global Spectrum/Budwiser Gardens)
Ian Noble (City Parks Foundation)
Lindsay Hyslop (Universal Music Canada)
Nick Huper (ICS Festival Service GMBH)
Pat Sandrin (Evenko)

 

 

Rynda at Digital Entertainment World: Shake It Up: Music Video Strategies

DEW

Digital Entertainment World
February 2014

Shake It Up: Music Video Strategies for Promotion and Monetization
Moderator

From Gangnam Style to Harlem Shake, the unexpected viral success of music videos is having an impact on how the medium is viewed as a promotional and monetizable tool. Recognizing that YouTube plays a vital role in defining hit songs often ahead of radio, Billboard now incorporates data on YouTube views as one of three metrics used to calculate the Billboard Hot 100 chart. This panel will discuss the importance of online video as a promotional and monetizable tool for the music industry.

Panelists:
Cathal Furey, Founder and CEO, FanFootage
Alexis Giles, Co-Founder and VP of Business Development, MOX
Kavi Halemane, EVP, Digital, The Collective
J Scavo, SVP, Interactive Marketing, e-Commerce & Fan Services, Warner Bros. Records

Rynda’s Panel at SXSW 2013: Herding Cats

Rynda_HerdCats_panel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Panel: Herding Cats: New Digital Management for Artists
Day: Saturday, March 16
Room: Room 17B Austin Convention Center
Start Time: 12:30 PM End Time: 1:30 PM

http://schedule.sxsw.com/2013/events/event_MP2069

In today’s music management and marketing environment every single aspect of a career must be incorporated into the digital space. Digital Managers integrate innovative online experiences, unique marketing campaigns, direct-to-fan management, platform integration, content creation, tour marketing and utilization of new technologies. The new digital manager moves far beyond social media management into a complete online presence strategy with a focus on social capital and new revenue streams.

Presenters

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MODERATOR Rynda Laurel CEO Digital Mgr 1968media
Rynda Laurel has an extensive background in the music business, stemming from her early days working in A&R, artist management and music supervision, followed by an evolutionary transition into digital – specifically in the areas of social media, digital marketing and brand development. Currently, she is focused on working with established artists like The Smashing Pumpkins, Chuck D/Public Enemy and Greg Dulli/The Afghan Whigs. She also consults for music-based startups, facilitates innovative and creative partnerships and sits on advisory boards for a number of non-profit organizations including Sweet Relief. Because of her expertise in these different areas, you will often find her speaking or presenting at international conferences on a variety of subjects. For more information go to www.atrynda.com

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Jon Romero Dir of Digital Media Vector Management
Jon Romero has been pushing the envelope in the digital music space since 2007. His career started to flourish at Vector Management, a leading artist management company, as the digital space matured and the term “viral” was becoming a part of everyday conversations. The knowledge and experience that Romero has garnered through the years, has put him in the position to work closely with artists as they build strategies around the release of new material and vie to get the attention of their fan base in a cluttered market place. His work and influence with hit makers such as the Kings Of Leon and Ke$ha can be seen in their staggering social statistics, and every day communication with their audience. Romero has helped heritage acts like Peter Frampton grow his fan base from 10k fans to over a half million in 6 months time, while simultaneously driving increased ticket sales for his Frampton Comes Alive! 35 Anniversary Tour. Other artists Romero works with includes: Trace Adkins, Randy Travis, Steve Vie, Lyle Lovett, Patti Griffin, The Walflowers, Manchester Orchestra, Michael McDonald, Lynyrd Skynyrd, and many more.

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Jessica Meehan Consultant
Jessica Meehan has worked in various industries in the digital space, including web start-ups and health care, the latter bringing her to her first SxSW three years ago. This cross-industry experience has given her the ability to convert successful business and marketing trends from across industries into those that work for musicians

Jessica has also worked in various capacities within music, managing digital endeavors and properties for artists as part of artist management, online event promotion for a family of venues, and developing digital marketing campaigns for new albums at a distribution company. She currently works in business development and community management for a major label division focused on ticketing and artist-to-fan experiences, while also working independently with established and up-and-coming artists to expand their online presence. She also consults on digital marketing for independent musicians, as well as for properties in film and television. Currently, she is the digital manager for five-time Grammy winner Victor Wooten (of Bela Fleck and the Flecktones), expanding his online reach while promoting tour dates, album and web-based merchandise sales.

Other artists with whom she’s worked include Martha Wainwright, John Mayer, Sarah McLachlan, Ray LaMontagne, the Walkmen, Walk the Moon and many more.

Follow her @jessica_meehan

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Mike Rosenthal Label Mgr Paracadute
Mike Rosenthal has overseen strategy and digital execution for the band OK Go since 2009. In January of 2010 he helped the band transition away from their major label and set up their own independent record label and production company, Paracadute. Mike runs Paracadute, overseeing album releases for the small but growing roster and managing the execution of OK Go’s diverse creative endeavors. Mike is also the co-founder and organizer of the Blip Festival, an international electronic music festival celebrating 8-bit music and visuals.

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Brian Wilkins Business Dev/Artist Rel Advisor PledgeMusic
Brian Wilkins is an entrepreneur and music industry executive who has built his career by utilizing his passion for music, technology, and artist relations to help clients grow their business. Brian has held executive positions at record labels, artist management and music/mobile tech companies. Brian’s resume includes stints at nTunes, one of the first ecommerce radio platforms, as well as major label partners including Sony/BMG Entertainment, RED Music and INgrooves. In 2008, Brian brought his experience within the digital music space to Rebel-One Management, establishing digital platforms, social graph engagement and new revenue/brand channels for top tier artists including Rihanna and K’Naan. Brian continues engaging his passion for music and technology as both an Artist Manager and Business Development/Artist Relations Advisor for music/mobile based start-ups. He has spoken and served on panels for thought leading music conferences including SXSW, CMJ and SF Music Tech. Brian is also an advisor for the music based charity Musicians On Call.

 

 

Silicon Beach Fest Showcases Southern California’s Digital Innovation

Silicon Beach Fest Showcases Southern California’s Digital Innovation 

To showcase the digital innovation happening all over Southern California, the first Silicon Beach Fest was held in Los Angeles last weekend. To bring you the inside scoop, we went to three panels at Hotel Erwin in Venice, CA, to hear digital media experts working onThe GrammysTeam Coco, Fox Broadcasting, the Smashing Pumpkins, Social TV plus a Social Enterprise Panel doing social good. While many view Silicon Valley as the start-up hub, Silicon Beach is on the rise.After organizing 7-8 panels/month, Digital LAcreated this conference that was presented by engage: BDR. The conference included keynotes (Eric Garcetti, LA City Council Member), a hackathon and themed venue hub events organized and / or hosted by companies (PromoJam, Google, TechZulu), accelerators (StartEngine, Amplify), as well as coworking spaces (Coloft, CoWorks, io/LA, Cross Campus, and Working Village.)

Rynda Laurel (1968 Media, Digital Manager, Smashing Pumpkins) moderates Music Panel at Silicon Beach Fest
Photo credit:
by Liz H Kelly

Some of the panel hubs featured were the Startup Hub, Leadership Hub, Hollywood Hub, Branding/Ad Hub and Hollywood Trek. Fest attendees and speakers included invited celebrities, start-ups, VCs, movie and music studio execs, agencies, fashion, content creators, artists, social media gurus, developers, and more that traveled from all over the country to Southern California.

The Music: Discovery and Social Media Panel included Rynda Laurel (1968 Media, Digital Manager, Smashing Pumpkins), Andrew Mains (Mobile Roadie COO), Lindsay Gabler (The Grammys, Social Media), Ricardo Diaz (TBWA/Chiat/Day, Director, Creative Technology) and Thomas Ford (Soundrop, US Ambassador.) The group debated the best ways to create a new experience for music fans through social media and live events. Another hot topic was whether artists should give music away for free to attract audiences to live events or protect their IP online.

This music panel was interactive, and took a poll about how people find music, and many raised hands for Spotify, Pandora, and Tumblr. Lindsay Gabler, The Grammys, spoke about their most recent awards show that was the biggest social media event ever, “This past campaign was huge in terms of our mobile strategy. Grammy Live is a 3-day live streaming of all Grammy coverage. We had our iPhone app, the iPad app, basically wherever you want to experience the Grammys or music, we’re there. And that’s how we look at everything.”

Read rest of article here: Silicon Beach Fest Showcases Southern California’s Digital Innovation 

Congrats to everyone who participated in this first Silicon Beach Fest. And big shout out to Kevin Winston (Digital LA Founder and former Fox Interactive Media/MySpace co-worker) and the 150 volunteers on your huge success. For more digital entertainment panels and events in Southern California, visit http://digitalla.net

© Liz H Kelly @LizHKelly, National Digital Entertainment Columnist, Goody Awards,http://goodyawards.com

About Rynda’s SXSW 2011 CauseWeRock Panel: Help I Need Somebody

 

 

CauseWeRock is happy to announce that our first event will be at SXSW Music 2011! Saturday March 19th @ 3:30pm

Help! I Need Somebody: Musicians With a Cause

What are musicians doing to give back? Plenty. Join our panel of superstar artists as they discuss why they get involved. Listen to personal stories relating to health issues, green/environment initiatives, activism and more. From personal appearances, monetary support, living by example, donating goods and content etc, musicians have a platform to speak to a wide audie…nce and create awareness and involvement with their fans. Hear first hand how music, musicians and YOU can change lives. We will also look at how social networks, mobile applications and online platforms help musicians/organizations to expand their message.

Confirmed panelists:

Kathy Valentine, The GoGo’s, Bluebonnets

Home

Patty Schemel, Drummer, Hit So Hard


http://www.pattydoc.com

Brandon Deroche, Causecast


current campaign:
http://www.downloadtodonate.org/

Peter Griesar, one.org
http://www.twitter.com/petergriesar

http://one.org

Jason Thomas Gordon, Kingsize, Founder Music Gives to St. Jude Kids

http://thisiskingsize.com/

http://www.stjudefriends.org/musicgives/

CauseWeRock.org is focused on showcasing music artists who are involved in philanthropic activities.
http://www.causewerock.org

MORE INFO:
SXSW official page: http://bit.ly/sxswCWR11
Facebook: http://bit.ly/cwrSXSW
Plancast: http://plancast.com/p/3tmr
Hashtag: #sxswCWR

thanks for your support!
Rynda Laurel, Founder

Presenting at MaMA International Music Event: Tools for Artists

Heading to Paris to speak at MaMA Music!

I will be presenting:

“HOW TO” WORKSHOPS

offered by af83média, web agency

Our HOW TO tutorials are a simple and accurate explanation of the latest web applications.

We help teach both novice and expert to gain a better understanding of the tools available

HOW TO use web-based tools synergistically for Social Media Marketing, Content Curation and Community Management.

Friday October 15th, from 2.30pm to 3.15pm, Elysée Montmartre, English-speaking workshop

HOW TO manage and measure your presence on the web:

Audience measurement, e-reputation, buzz and interaction with communities.

Saturday October 16th, from 12.30am to 1.15pm, Elysée Montmartre, English speaking workshop

Workshop realised by Rynda Laurel, COO af83inc, International Strategy af83 & af83média

☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂☂

Rynda’s Events for May: LA, SF, Paris, Girls In Tech, Digital LA, MusiCares, TEDxSoMa

You didn’t think a little thing like moving to Paris for the summer would slow me down did you?

Girls in Tech Paris
Launch Event!
May 31th 7:30pm Paris
Link to tickets/info

DigitalLA Paris Cocktails
Co-Organizer
May 19th 8pm Paris
Delaville Cafe
35 bd de Bonne Nouvelle, Paris

MusiCares Map Benefit Concert
Honoring Women in Recovery
Volunteer, Talent
May 7th 7pm Los Angeles
Link to Tickets

TEDxSoMa
Sponsorships
May 21 San Francisco
Link to info

Girls in Tech PR & Marketing Panel Reviews & Photos

Girls In Tech PR & Marketing 3.0 Panel:

On April 22, the Los Angeles chapter of Girls in Tech hosted an incredibly successful PR & Marketing 3.0 panel. The turnout was above and beyond what we expected and we were thrilled to be able to engage so many great minds on such a relevant topic.

The amazing panelists (if I do say so myself) were: Rynda Laurel @rynda (AF83, Bearstech & Hackable:Devices), Heather Meeker @heathermeeker (Whrrl), Babette Pepaj @bakespace(Bakespace, TechMUNCH & The Daily Bits), Amanda Coolong @acoolong (Tech Zulu, ThisWeekin.com & Beta PR) and me, Christine Kirk @luxuryprgal (Social Muse Communications)
Click here for the rest of the GIT Blog Post and here for Photos
Published: April 28,2010 | girlsintech.netGirls In Tech – Where Geeky Girls Rule

SXSW 2010: WomensRadio Blog about The Power Pie Panel

SXSW 2010: The Power Pie
Published: April, 2010 | womensradio.com

By Brian Ball, Host of WomensRadio Music Review

Click here to read the original WomensRadio Blog Post

Feeling bright-eyed and bushy tailed, we were up and at ’em again by 9AM; leaving ourselves plenty of time to charge up for our last full day of SXSW 2010.  Up first on the docket was the all-woman panel, “The Power Pie: Purpose, Passion, Performance and People”, presented by Ariel Hyatt (Ariel Publicity & Cyber PR, Author of Music Success in Nine Weeks), Jody Gnant (Edelman Digital), Deborah Crooks (SF Independent Singer-Songwriter) and Rynda Laurel (RyndaLaurel.com).

As mentioned during introductions, the panel was brought together by all four members’ realization that in order to create a successful career for oneself as a musician in today’s world, one must first build a strong team that is both diverse and cohesive in execution while drafting and implementing a concrete plan of attack to guide each member along the way.

“There’s a completely new model of how to market your brand if you’re an artist … it’s all about creating a team.” –Rynda Laurel

The expertise offered during the panel was top-notch, and having been our first attended all-woman panel at SXSW, made it even more of a special memory.

Among the many tips and tricks offered during the panel, it was through the use of the following formula the panelists shared exactly which “ingredients” one should prepare prior to baking their “Power Pie”, thereby executing a successful business campaign in today’s music world.

(x) Set your goals + (y) Create a timeline + (z) Know who can help you = (P) Power Pie

“The whole thing I’ve got going right now is aligning my music with either cause-related events or campaigns that are consistent with my art, my audience and my beliefs.” –Deborah Crooks

 


 

Curating, Moderatring, Coordinating! FAIRfund, Digital LA, Live Earth, Girls In Tech

Here are some events I am involved with this month. Hope to see you there!

FAIRfund
“Bittersweet Chocolate & Champagne”

1st Annual Los Angeles Fundraiser
Host Committee
April 15th 6pm Los Angeles
Link to RSVP

Digital LA
Green Goes Digital Panel

Co-Sponsor & CO-Moderator
April 16th 6pm Los Angeles
Link to RSVP

Live Earth
Run For Water

Senior Ambassador
April 18th World Wide
Link to RSVP

Girls In Tech Los Angeles
The Buzz PR & Marketing 3.0

Moderator
April 22nd, 6:30pm Los Angeles
Link to RSVP

SXSW 2010 Freshly Picked Music Panels: The Power Pie

 

SXSW 2010 Freshly Picked Music Panels:

The Power Pie: Purpose, Passion, Performance and People

WHEN: Friday March 19th, 12:30- 1:30pm

Learn from fellow artists, social media cheerleaders, new/old school musicbiz and PR experts how to create your own “Power Pie” or dream team. We will discuss how the perfect ingredient combination of purpose,passion, promotion and people results in the sweet taste of success.

Featuring:

Ariel Hyatt – Ariel Publicity & Cyber PR / writer of Music Success in Nine Weeks

Deborah Crooks – Performing/recording Artist, Writer, Catalyst

Jody Gnant – Artist, social media innovator, marketing strategist

Rynda Laurel – Creative Executive, Connector, Business Strategist

Follow us on Twitter~
@cyberpr    @deborahcrooks    @jodyg    @rynda