Rynda’s Panel at SXSW 2013: Herding Cats

Rynda_HerdCats_panel

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Panel: Herding Cats: New Digital Management for Artists
Day: Saturday, March 16
Room: Room 17B Austin Convention Center
Start Time: 12:30 PM End Time: 1:30 PM

http://schedule.sxsw.com/2013/events/event_MP2069

In today’s music management and marketing environment every single aspect of a career must be incorporated into the digital space. Digital Managers integrate innovative online experiences, unique marketing campaigns, direct-to-fan management, platform integration, content creation, tour marketing and utilization of new technologies. The new digital manager moves far beyond social media management into a complete online presence strategy with a focus on social capital and new revenue streams.

Presenters

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MODERATOR Rynda Laurel CEO Digital Mgr 1968media
Rynda Laurel has an extensive background in the music business, stemming from her early days working in A&R, artist management and music supervision, followed by an evolutionary transition into digital – specifically in the areas of social media, digital marketing and brand development. Currently, she is focused on working with established artists like The Smashing Pumpkins, Chuck D/Public Enemy and Greg Dulli/The Afghan Whigs. She also consults for music-based startups, facilitates innovative and creative partnerships and sits on advisory boards for a number of non-profit organizations including Sweet Relief. Because of her expertise in these different areas, you will often find her speaking or presenting at international conferences on a variety of subjects. For more information go to www.atrynda.com

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Jon Romero Dir of Digital Media Vector Management
Jon Romero has been pushing the envelope in the digital music space since 2007. His career started to flourish at Vector Management, a leading artist management company, as the digital space matured and the term “viral” was becoming a part of everyday conversations. The knowledge and experience that Romero has garnered through the years, has put him in the position to work closely with artists as they build strategies around the release of new material and vie to get the attention of their fan base in a cluttered market place. His work and influence with hit makers such as the Kings Of Leon and Ke$ha can be seen in their staggering social statistics, and every day communication with their audience. Romero has helped heritage acts like Peter Frampton grow his fan base from 10k fans to over a half million in 6 months time, while simultaneously driving increased ticket sales for his Frampton Comes Alive! 35 Anniversary Tour. Other artists Romero works with includes: Trace Adkins, Randy Travis, Steve Vie, Lyle Lovett, Patti Griffin, The Walflowers, Manchester Orchestra, Michael McDonald, Lynyrd Skynyrd, and many more.

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Jessica Meehan Consultant
Jessica Meehan has worked in various industries in the digital space, including web start-ups and health care, the latter bringing her to her first SxSW three years ago. This cross-industry experience has given her the ability to convert successful business and marketing trends from across industries into those that work for musicians

Jessica has also worked in various capacities within music, managing digital endeavors and properties for artists as part of artist management, online event promotion for a family of venues, and developing digital marketing campaigns for new albums at a distribution company. She currently works in business development and community management for a major label division focused on ticketing and artist-to-fan experiences, while also working independently with established and up-and-coming artists to expand their online presence. She also consults on digital marketing for independent musicians, as well as for properties in film and television. Currently, she is the digital manager for five-time Grammy winner Victor Wooten (of Bela Fleck and the Flecktones), expanding his online reach while promoting tour dates, album and web-based merchandise sales.

Other artists with whom she’s worked include Martha Wainwright, John Mayer, Sarah McLachlan, Ray LaMontagne, the Walkmen, Walk the Moon and many more.

Follow her @jessica_meehan

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Mike Rosenthal Label Mgr Paracadute
Mike Rosenthal has overseen strategy and digital execution for the band OK Go since 2009. In January of 2010 he helped the band transition away from their major label and set up their own independent record label and production company, Paracadute. Mike runs Paracadute, overseeing album releases for the small but growing roster and managing the execution of OK Go’s diverse creative endeavors. Mike is also the co-founder and organizer of the Blip Festival, an international electronic music festival celebrating 8-bit music and visuals.

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Brian Wilkins Business Dev/Artist Rel Advisor PledgeMusic
Brian Wilkins is an entrepreneur and music industry executive who has built his career by utilizing his passion for music, technology, and artist relations to help clients grow their business. Brian has held executive positions at record labels, artist management and music/mobile tech companies. Brian’s resume includes stints at nTunes, one of the first ecommerce radio platforms, as well as major label partners including Sony/BMG Entertainment, RED Music and INgrooves. In 2008, Brian brought his experience within the digital music space to Rebel-One Management, establishing digital platforms, social graph engagement and new revenue/brand channels for top tier artists including Rihanna and K’Naan. Brian continues engaging his passion for music and technology as both an Artist Manager and Business Development/Artist Relations Advisor for music/mobile based start-ups. He has spoken and served on panels for thought leading music conferences including SXSW, CMJ and SF Music Tech. Brian is also an advisor for the music based charity Musicians On Call.

 

 

About Rynda’s SXSW 2011 CauseWeRock Panel: Help I Need Somebody

 

 

CauseWeRock is happy to announce that our first event will be at SXSW Music 2011! Saturday March 19th @ 3:30pm

Help! I Need Somebody: Musicians With a Cause

What are musicians doing to give back? Plenty. Join our panel of superstar artists as they discuss why they get involved. Listen to personal stories relating to health issues, green/environment initiatives, activism and more. From personal appearances, monetary support, living by example, donating goods and content etc, musicians have a platform to speak to a wide audie…nce and create awareness and involvement with their fans. Hear first hand how music, musicians and YOU can change lives. We will also look at how social networks, mobile applications and online platforms help musicians/organizations to expand their message.

Confirmed panelists:

Kathy Valentine, The GoGo’s, Bluebonnets

Home

Patty Schemel, Drummer, Hit So Hard


http://www.pattydoc.com

Brandon Deroche, Causecast


current campaign:
http://www.downloadtodonate.org/

Peter Griesar, one.org
http://www.twitter.com/petergriesar

http://one.org

Jason Thomas Gordon, Kingsize, Founder Music Gives to St. Jude Kids

http://thisiskingsize.com/

http://www.stjudefriends.org/musicgives/

CauseWeRock.org is focused on showcasing music artists who are involved in philanthropic activities.
http://www.causewerock.org

MORE INFO:
SXSW official page: http://bit.ly/sxswCWR11
Facebook: http://bit.ly/cwrSXSW
Plancast: http://plancast.com/p/3tmr
Hashtag: #sxswCWR

thanks for your support!
Rynda Laurel, Founder

Social Media Club, AF83média, ReadWriteWeb and Techtoc.tv present SMC Lounge

Social Media Club, AF83média, ReadWriteWeb and Techtoc.tv present SMC Lounge/ Tech Talk Show- a marathon gathering everybody around passionate tech-discussions and interviews with top-notch guests. The talkshow will be mostly in english, with american and french english-speaking hosts.

MEDIA: All media outlets are welcome and will be offered access to a green-background in a connecting studio as well as interviews with our guests

WHERE: Webcastor: 47 rue des entrepôts, 93400 Saint Ouen – located 4 minutes from subway station “Porte de Clignancourt”, line 4. MAP

(*up-to-date info click here)

Interested in an intereview? contact me at rynda.laurel@af83.com or on twitter @rynda

La Night des Tech Women Paris

I am happy to be representing Girls In Tech Paris as a coordinator for this event:

La Night des Tech Women

Bringing various PARIS Women in Tech groups together in one night!

Where:  @LaCantine

When: June 29, 2010 (19h-22h)

More info and registration here.

Rynda’s Events for May: LA, SF, Paris, Girls In Tech, Digital LA, MusiCares, TEDxSoMa

You didn’t think a little thing like moving to Paris for the summer would slow me down did you?

Girls in Tech Paris
Launch Event!
May 31th 7:30pm Paris
Link to tickets/info

DigitalLA Paris Cocktails
Co-Organizer
May 19th 8pm Paris
Delaville Cafe
35 bd de Bonne Nouvelle, Paris

MusiCares Map Benefit Concert
Honoring Women in Recovery
Volunteer, Talent
May 7th 7pm Los Angeles
Link to Tickets

TEDxSoMa
Sponsorships
May 21 San Francisco
Link to info

SXSW 2010: WomensRadio Blog about The Power Pie Panel

SXSW 2010: The Power Pie
Published: April, 2010 | womensradio.com

By Brian Ball, Host of WomensRadio Music Review

Click here to read the original WomensRadio Blog Post

Feeling bright-eyed and bushy tailed, we were up and at ’em again by 9AM; leaving ourselves plenty of time to charge up for our last full day of SXSW 2010.  Up first on the docket was the all-woman panel, “The Power Pie: Purpose, Passion, Performance and People”, presented by Ariel Hyatt (Ariel Publicity & Cyber PR, Author of Music Success in Nine Weeks), Jody Gnant (Edelman Digital), Deborah Crooks (SF Independent Singer-Songwriter) and Rynda Laurel (RyndaLaurel.com).

As mentioned during introductions, the panel was brought together by all four members’ realization that in order to create a successful career for oneself as a musician in today’s world, one must first build a strong team that is both diverse and cohesive in execution while drafting and implementing a concrete plan of attack to guide each member along the way.

“There’s a completely new model of how to market your brand if you’re an artist … it’s all about creating a team.” –Rynda Laurel

The expertise offered during the panel was top-notch, and having been our first attended all-woman panel at SXSW, made it even more of a special memory.

Among the many tips and tricks offered during the panel, it was through the use of the following formula the panelists shared exactly which “ingredients” one should prepare prior to baking their “Power Pie”, thereby executing a successful business campaign in today’s music world.

(x) Set your goals + (y) Create a timeline + (z) Know who can help you = (P) Power Pie

“The whole thing I’ve got going right now is aligning my music with either cause-related events or campaigns that are consistent with my art, my audience and my beliefs.” –Deborah Crooks

 


 

Twestival March 25th at The Roxy: Get Your Tickets!

Honored to be the Pacific Coordinator for this year’s Twestival

When: TWESTIVAL MARCH 25th

Twestival LA website

Twestival LA Twitter

Twestival is a charity festival whereby 175 cities from around theworld come together for events on 1 day- March 25th- raising money for one cause. This year we’re raising money for Concern Worldwide,an international humanitarian organization transforming the lives ofthe world’s poorest, most marginalized children through access toeducation.

LA TWESTIVAL at THE ROXY THEATRE 7pm Showtime

@LATWESTIVAL @TheRoxy will feature: Video turntablist/remixer Mike Relm (YouTube Live, WebbyAwards) performing live, Tweet Museum one-of-a-kind celebrity Twitterart, Polite in Public Digital Photo booth, 16 year-old DJ prodigy andmusic blogger Jake Simon, plus: a SURPRISE GUEST PERFORMANCE by a top touring alternative band! The event is Co-hosted by @ShiraLazar, Oprah Radio’s Derrick Ashong (@dashong) and will be broadcast online by Ustream.

SXSW 2010 Freshly Picked Music Panels: The Power Pie

 

SXSW 2010 Freshly Picked Music Panels:

The Power Pie: Purpose, Passion, Performance and People

WHEN: Friday March 19th, 12:30- 1:30pm

Learn from fellow artists, social media cheerleaders, new/old school musicbiz and PR experts how to create your own “Power Pie” or dream team. We will discuss how the perfect ingredient combination of purpose,passion, promotion and people results in the sweet taste of success.

Featuring:

Ariel Hyatt – Ariel Publicity & Cyber PR / writer of Music Success in Nine Weeks

Deborah Crooks – Performing/recording Artist, Writer, Catalyst

Jody Gnant – Artist, social media innovator, marketing strategist

Rynda Laurel – Creative Executive, Connector, Business Strategist

Follow us on Twitter~
@cyberpr    @deborahcrooks    @jodyg    @rynda