2 Panels at Canadian Music Week, Social and More Social.

Screen Shot 2014-08-28 at 10.30.47 PM Breaking and Marketing An Artist In a World of Social


As the latecomers jump onboard the social bandwagon, many trailblazers are speculating that the boat has sailed. Social media platforms are often seen as the tool to enable music discovery, sales, and grow a fan base. Can others prove a surprise album release successful with zero advertising and just a couple of tweets like Beyoncé? Do social tools and marketing “gimmicks” work for an artist on the cusp of breaking in the music industry, or are they relevant mostly to those that are established?

This panel of social, artist marketing, and fan experts will dig in to the key issues and considerations for artists at all levels in their social and online marketing strategies.

Moderator: Rynda Laurel

Antti Silventionen (Music Kickup)
James Trauzzi (Last Gang Records)
Julie Yannatta (Sandbag)
Kavi Halemane (The Collective)
Keith Hagan (SKH Music)


Screen Shot 2014-08-28 at 10.31.01 PMLive Shows & Social Media

We know the obvious – a fan can’t buy a ticket if they don’t know about a show. With the impact of traditional advertising shrinking and many marketing budgets almost non-existent, social media is a great and affordable tool to promote shows and tours. Social Media and Live Events are a crucial relationship not just for ticket sales, but for the ability to react, get information, and for the growth of both the event and the artist(s) involved. This panel will discuss the roles the promoter and artist’s team are responsible for, and the challenges to engaging fans on social before, during, and after a live show.

Moderator: Steve Daly

Chris Campbell (Global Spectrum/Budwiser Gardens)
Ian Noble (City Parks Foundation)
Lindsay Hyslop (Universal Music Canada)
Nick Huper (ICS Festival Service GMBH)
Pat Sandrin (Evenko)



Rynda’s panel at SXSW MUSIC 2014 New Tech and Established Artists

Now and Then: New Tech and Established Artists

When:  Wednesday March 12th. 3:30pm  Austin Convention Center Room 17 A

Who:   Rynda Laurel, Jeffrey Jampol, Jason Feinberg, Nick Lippman, James Blades

SXSW: : http://schedule.sxsw.com/2014/events/event_MP24583

RSVP: SXSWmusic 2014 PANEL: Now and then. New tech and established artists.


GD new tech

Artists, managers and marketers embrace and seek out new technologies, social media strategies and online marketing campaigns to catapult their artists into the now. With the resurgence of legacy artists online, reunions galore and the 90’s being considered “classic” there is a movement towards reactivating, reuniting and reinvigorating fanbases. Yes, there are “built in” fans out there, but how do you find them? How do you engage them? How do you keep them coming back? There are strategic steps to this process based on the psycho-graphics of the fan and their relationship with technology.




@Rynda @JJampol @JasonFeinberg @MrLippman  @JamesBlades

#TechAnR  #SXSW #SXSW2014

Rynda’s Panel at SXSW 2013: Herding Cats
















Panel: Herding Cats: New Digital Management for Artists
Day: Saturday, March 16
Room: Room 17B Austin Convention Center
Start Time: 12:30 PM End Time: 1:30 PM


In today’s music management and marketing environment every single aspect of a career must be incorporated into the digital space. Digital Managers integrate innovative online experiences, unique marketing campaigns, direct-to-fan management, platform integration, content creation, tour marketing and utilization of new technologies. The new digital manager moves far beyond social media management into a complete online presence strategy with a focus on social capital and new revenue streams.



MODERATOR Rynda Laurel CEO Digital Mgr 1968media
Rynda Laurel has an extensive background in the music business, stemming from her early days working in A&R, artist management and music supervision, followed by an evolutionary transition into digital – specifically in the areas of social media, digital marketing and brand development. Currently, she is focused on working with established artists like The Smashing Pumpkins, Chuck D/Public Enemy and Greg Dulli/The Afghan Whigs. She also consults for music-based startups, facilitates innovative and creative partnerships and sits on advisory boards for a number of non-profit organizations including Sweet Relief. Because of her expertise in these different areas, you will often find her speaking or presenting at international conferences on a variety of subjects. For more information go to www.atrynda.com


Jon Romero Dir of Digital Media Vector Management
Jon Romero has been pushing the envelope in the digital music space since 2007. His career started to flourish at Vector Management, a leading artist management company, as the digital space matured and the term “viral” was becoming a part of everyday conversations. The knowledge and experience that Romero has garnered through the years, has put him in the position to work closely with artists as they build strategies around the release of new material and vie to get the attention of their fan base in a cluttered market place. His work and influence with hit makers such as the Kings Of Leon and Ke$ha can be seen in their staggering social statistics, and every day communication with their audience. Romero has helped heritage acts like Peter Frampton grow his fan base from 10k fans to over a half million in 6 months time, while simultaneously driving increased ticket sales for his Frampton Comes Alive! 35 Anniversary Tour. Other artists Romero works with includes: Trace Adkins, Randy Travis, Steve Vie, Lyle Lovett, Patti Griffin, The Walflowers, Manchester Orchestra, Michael McDonald, Lynyrd Skynyrd, and many more.


Jessica Meehan Consultant
Jessica Meehan has worked in various industries in the digital space, including web start-ups and health care, the latter bringing her to her first SxSW three years ago. This cross-industry experience has given her the ability to convert successful business and marketing trends from across industries into those that work for musicians

Jessica has also worked in various capacities within music, managing digital endeavors and properties for artists as part of artist management, online event promotion for a family of venues, and developing digital marketing campaigns for new albums at a distribution company. She currently works in business development and community management for a major label division focused on ticketing and artist-to-fan experiences, while also working independently with established and up-and-coming artists to expand their online presence. She also consults on digital marketing for independent musicians, as well as for properties in film and television. Currently, she is the digital manager for five-time Grammy winner Victor Wooten (of Bela Fleck and the Flecktones), expanding his online reach while promoting tour dates, album and web-based merchandise sales.

Other artists with whom she’s worked include Martha Wainwright, John Mayer, Sarah McLachlan, Ray LaMontagne, the Walkmen, Walk the Moon and many more.

Follow her @jessica_meehan


Mike Rosenthal Label Mgr Paracadute
Mike Rosenthal has overseen strategy and digital execution for the band OK Go since 2009. In January of 2010 he helped the band transition away from their major label and set up their own independent record label and production company, Paracadute. Mike runs Paracadute, overseeing album releases for the small but growing roster and managing the execution of OK Go’s diverse creative endeavors. Mike is also the co-founder and organizer of the Blip Festival, an international electronic music festival celebrating 8-bit music and visuals.


Brian Wilkins Business Dev/Artist Rel Advisor PledgeMusic
Brian Wilkins is an entrepreneur and music industry executive who has built his career by utilizing his passion for music, technology, and artist relations to help clients grow their business. Brian has held executive positions at record labels, artist management and music/mobile tech companies. Brian’s resume includes stints at nTunes, one of the first ecommerce radio platforms, as well as major label partners including Sony/BMG Entertainment, RED Music and INgrooves. In 2008, Brian brought his experience within the digital music space to Rebel-One Management, establishing digital platforms, social graph engagement and new revenue/brand channels for top tier artists including Rihanna and K’Naan. Brian continues engaging his passion for music and technology as both an Artist Manager and Business Development/Artist Relations Advisor for music/mobile based start-ups. He has spoken and served on panels for thought leading music conferences including SXSW, CMJ and SF Music Tech. Brian is also an advisor for the music based charity Musicians On Call.



Presenting at MaMA International Music Event: Tools for Artists

Heading to Paris to speak at MaMA Music!

I will be presenting:


offered by af83média, web agency

Our HOW TO tutorials are a simple and accurate explanation of the latest web applications.

We help teach both novice and expert to gain a better understanding of the tools available

HOW TO use web-based tools synergistically for Social Media Marketing, Content Curation and Community Management.

Friday October 15th, from 2.30pm to 3.15pm, Elysée Montmartre, English-speaking workshop

HOW TO manage and measure your presence on the web:

Audience measurement, e-reputation, buzz and interaction with communities.

Saturday October 16th, from 12.30am to 1.15pm, Elysée Montmartre, English speaking workshop

Workshop realised by Rynda Laurel, COO af83inc, International Strategy af83 & af83média


La Night des Tech Women Paris

I am happy to be representing Girls In Tech Paris as a coordinator for this event:

La Night des Tech Women

Bringing various PARIS Women in Tech groups together in one night!

Where:  @LaCantine

When: June 29, 2010 (19h-22h)

More info and registration here.

Rynda’s Events for May: LA, SF, Paris, Girls In Tech, Digital LA, MusiCares, TEDxSoMa

You didn’t think a little thing like moving to Paris for the summer would slow me down did you?

Girls in Tech Paris
Launch Event!
May 31th 7:30pm Paris
Link to tickets/info

DigitalLA Paris Cocktails
May 19th 8pm Paris
Delaville Cafe
35 bd de Bonne Nouvelle, Paris

MusiCares Map Benefit Concert
Honoring Women in Recovery
Volunteer, Talent
May 7th 7pm Los Angeles
Link to Tickets

May 21 San Francisco
Link to info

Girls in Tech PR & Marketing Panel Reviews & Photos

Girls In Tech PR & Marketing 3.0 Panel:

On April 22, the Los Angeles chapter of Girls in Tech hosted an incredibly successful PR & Marketing 3.0 panel. The turnout was above and beyond what we expected and we were thrilled to be able to engage so many great minds on such a relevant topic.

The amazing panelists (if I do say so myself) were: Rynda Laurel @rynda (AF83, Bearstech & Hackable:Devices), Heather Meeker @heathermeeker (Whrrl), Babette Pepaj @bakespace(Bakespace, TechMUNCH & The Daily Bits), Amanda Coolong @acoolong (Tech Zulu, ThisWeekin.com & Beta PR) and me, Christine Kirk @luxuryprgal (Social Muse Communications)
Click here for the rest of the GIT Blog Post and here for Photos
Published: April 28,2010 | girlsintech.netGirls In Tech – Where Geeky Girls Rule

SXSW 2010: WomensRadio Blog about The Power Pie Panel

SXSW 2010: The Power Pie
Published: April, 2010 | womensradio.com

By Brian Ball, Host of WomensRadio Music Review

Click here to read the original WomensRadio Blog Post

Feeling bright-eyed and bushy tailed, we were up and at ’em again by 9AM; leaving ourselves plenty of time to charge up for our last full day of SXSW 2010.  Up first on the docket was the all-woman panel, “The Power Pie: Purpose, Passion, Performance and People”, presented by Ariel Hyatt (Ariel Publicity & Cyber PR, Author of Music Success in Nine Weeks), Jody Gnant (Edelman Digital), Deborah Crooks (SF Independent Singer-Songwriter) and Rynda Laurel (RyndaLaurel.com).

As mentioned during introductions, the panel was brought together by all four members’ realization that in order to create a successful career for oneself as a musician in today’s world, one must first build a strong team that is both diverse and cohesive in execution while drafting and implementing a concrete plan of attack to guide each member along the way.

“There’s a completely new model of how to market your brand if you’re an artist … it’s all about creating a team.” –Rynda Laurel

The expertise offered during the panel was top-notch, and having been our first attended all-woman panel at SXSW, made it even more of a special memory.

Among the many tips and tricks offered during the panel, it was through the use of the following formula the panelists shared exactly which “ingredients” one should prepare prior to baking their “Power Pie”, thereby executing a successful business campaign in today’s music world.

(x) Set your goals + (y) Create a timeline + (z) Know who can help you = (P) Power Pie

“The whole thing I’ve got going right now is aligning my music with either cause-related events or campaigns that are consistent with my art, my audience and my beliefs.” –Deborah Crooks



Curating, Moderatring, Coordinating! FAIRfund, Digital LA, Live Earth, Girls In Tech

Here are some events I am involved with this month. Hope to see you there!

“Bittersweet Chocolate & Champagne”

1st Annual Los Angeles Fundraiser
Host Committee
April 15th 6pm Los Angeles
Link to RSVP

Digital LA
Green Goes Digital Panel

Co-Sponsor & CO-Moderator
April 16th 6pm Los Angeles
Link to RSVP

Live Earth
Run For Water

Senior Ambassador
April 18th World Wide
Link to RSVP

Girls In Tech Los Angeles
The Buzz PR & Marketing 3.0

April 22nd, 6:30pm Los Angeles
Link to RSVP

SXSW 2010 Freshly Picked Music Panels: The Power Pie


SXSW 2010 Freshly Picked Music Panels:

The Power Pie: Purpose, Passion, Performance and People

WHEN: Friday March 19th, 12:30- 1:30pm

Learn from fellow artists, social media cheerleaders, new/old school musicbiz and PR experts how to create your own “Power Pie” or dream team. We will discuss how the perfect ingredient combination of purpose,passion, promotion and people results in the sweet taste of success.


Ariel Hyatt – Ariel Publicity & Cyber PR / writer of Music Success in Nine Weeks

Deborah Crooks – Performing/recording Artist, Writer, Catalyst

Jody Gnant – Artist, social media innovator, marketing strategist

Rynda Laurel – Creative Executive, Connector, Business Strategist

Follow us on Twitter~
@cyberpr    @deborahcrooks    @jodyg    @rynda